SS1144

Match these items.a 1. sets goals------------------------------a) managere 2. personal selling----------------b) determinant of buying merch.a 3. hires, trains and motivates employees-----c)merchandise sourced 4. quality of goods handled------------d) determinant of price levele 5. personal sales efforts------------------e) direct selling methodf 6. establishing a good reputation---------f)indirect selling methode 7. advertising8) business plan------h) a section in the business planf 8. providing special services---------------i) business locationd 9. services to be offered-------------------j)pricing strategya 10. makes all necessary decisions--------k) treatment to employeesg 11. road map-----------------l)financial section of a business planh 12. the marketing planl 13. break-even analysisj 14. pricing below competitionh 15. the management planl 16. cash flow documentsl 17. balance sheetg 18. forces you to analyze competitionh 19. the description of the businessj 20. price liningFill in the blanks.21. Business is the system through which economic activity is organized and directed by those who seek to make profit.22. The goals should be measurable in terms of performance.23. Merchandise that is carefully purchased is easy to sell.24. A record showing the data for your business pla flen is the budget.25. In a small business, you will need flexible employees who can shift from task to task.26. The underlying goal of preparing a business plan is to insure the success of the business.27. The key element of a successful marketing plan is to know your customers.28.People are resources and they are the most valuable assets a business has.29. Start-up cost is the money needed to open your business.30. Operating cost is the amount needed to keep it open.True or False.True 31. If your prices are too low, you will not cover expenses.True 32. If your prices are too low or too high, you will not make a profit.False 33. The proper amount and types of selling effort to use will be the same in all types ofbusinesses.True 34. The business will prosper when you keep a control on your costs, and price your productcarefullyFalse 35.The record-keeping system you need will be the same in all types of businesses.