Media Literacy: Ad Analysis

Below is an image of the ad you will be analyzing today. Please look at it carefully and answer the questions TO THE BEST OF YOUR ABILITY!This means try like you've never tried before :) 1. Would this cereal be a healthy choice based on the information in this ad? Give reasons for why or why not. 2. Does this ad convince you to want to try it? Why or why not? 3. What is the message that General Mills wants to convey in this ad? 4. Does this advertiser try to trick consumers into buying this cereal (or buying it again)? How do they do that? 5. Who is the advertiser targeting (age, girls, boys, adults) and how do you know? 6. What are the first two things that catch your eye? Why? 7. What is the ad for this cereal not telling you? What is missing from this ad? Last week, we were discussing the FIVE KEY CONCEPTS OR IDEAS ABOUT MEDIA LITERACY. In the activity below, please match the key concepts to the questions related to them. 1. All media messages are constructed. Who created this message? 2. Media messages are constructed using a creative language with its own rules. What tools and techniques are used to attact my attention? 3. Different people experience the same media message differently. How might people who are not the same as me understand this messages? 4. Media have embedded values and points of view. What lifestyles, beliefs and points of view are represented or omitted (not included)? 5. Most media messages are organized to gain profit and power. Why is this message being sent?