Media and Men's self-esteem

a. Whom does this target: men, women or both? Explain. b. What impression do you receive from the man's appearance on this advertisement? c. What is the effect of using the following words in this advertisement: charcoal, hydra energetic X, fight, 'magnetic' effect, black, expert? d. The slogan at the foot of the advertisement reads:"Expert at being a man". What do you think this means? e. In brief, what message is this advertisement sending? f. How is this advertisement similar to or different from advertisements that sell women's beauty products and accessories as those we saw in previous exercises? g. Do you think this ad might make some men feel insecure, in the same way other ads might make women feel insecure? Why do you think this?