Module G (you can see the text below the questions) COMPUTERS THAT KNOW HOW YOU FEEL

1. What are we told about facial expressions in paragraph I? PUT A √ BY THE TWO CORRECT ANSWERS. How people learn to read them. Which ones are most common. How they are produced How they affect our emotions What can be learned from them. How we try to hide them. 2. Why do advertising agencies need the information that is referred to in the first line of paragraph II? COMPLETE THE ANSWER ACCORDING TO PARAGRAPH II. In order to find out ........................................................................................ . 3. What do we learn about the advertising agencies from paragraph II? What changes they have made in their ads. What enables them to produce fewer ads What role they played in developing the new software. Why they might be interested in the new software. 4. The two examples in paragraph III are given to show how face-reading software ........................................................................................................ . 5. According to the second part of paragraph III, what might online students gain by being monitored by Affdex? COMPLETE THE SENTENCE. Their courses could ...................................................................................... . 6. What is the role of Affdex in the example in paragraph IV? To help patients follow the doctor's instructions. To monitor how often the patients take their medicine To monitor the patients' mental states. To help patients make their reports. 7. In lines 34-37 the writer presents actions taken by the software developers. What is the purpose of those actions? Base your answer on paragraph V. COMPUTERS THAT KNOW HOW YOU FEEL IHow can other people tell what you're feeling? Very often, simply by glancing at your face. Movements of the muscles in our forehead and cheeks, and around our eyes and lips, produce facial expressions that reveal a wide range of emotions and mental states. And these expressions — a hint of a smile, a deep frown — are easily "read" by people around us, providing information about whatever we are experiencing, from fear to delight, surprise to amusement. IIThe commercial value of such information has long been recognized by advertising agencies. Before starting an advertising campaign, they routinely show ads for new products to groups of potential customers and hire face-reading experts to interpret their reactions. Now, however, technology can do the job for them. With the aid of a camera linked to a computer, new face-reading software can analyze facial expressions, identifying the emotions they reflect. "In terms of convenience and reliability, this is a great improvement," says advertising manager Jonathan Beckley. "People watch our ads on their home computer, and the program monitors and analyzes their responses moment by moment." IIIOne such program, called Affdex, has already been successfully used to test reactions to ads and pilot episodes of new TV series. But Dr. Rana el-Kaliouby, co-founder of the company that developed Affdex, can see much broader uses. Among other things, she suggests the software could be used in cars to monitor the driver's face and sound an alert at any sign of drowsiness or inattention. A similar system could monitor facial expressions of students watching an online lesson; reactions such as confusion or boredom would enable course designers to recognize and rewrite problematic sections. IVDr. el-Kaliouby believes the software can also be of great benefit in the field of healthcare. For example, today doctors prescribing medicine for depression or anxiety only hear reports from their patients at their next appointment. Moreover, human memory is far from perfect, which often makes those reports unreliable. To enable doctors to find out just how effective the treatment really is, Affdex could be linked to a patient's home computer and used for real-time monitoring several times a day. VDespite its promise, the innovative technology has not been welcomed by all. Lawyer Charlene Forester, for example, warns that its use could give others easy access to feelings we might prefer to keep to ourselves. Software developers have taken such concerns about privacy very seriously. This is why they've designed the program so that it can record only movements of facial muscles rather than identifiable faces, and can only be used with permission from the person being monitored. In any case, Dr. el-Kaliouby is convinced that facereading software will prove to be very valuable, and that it is here to stay.