VOCAB PAGES 52-54

VOCABULARY! Match the word to its meaning. Gain further advantage for yourself from a situation Capitalize on Makes someone of something come somewhere or take part in something Attracts Types of products made by a particular company Brand Understand or think of someone or something in a particular way Perceive Control or influence someone or something, in a dishonest way so that they do not realize it Manipulate Have a strong desire to achieve or become something Aspire to Twist or chance facts, ideas, etc. so that they are no longer correct or true Distort Take advantage of someone's feelings Play on Advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is Hype Be successful and bring good results Pay off Be easily seen; be noticeable Stand out Make someone dislike someone or something Put off Make use of a source of energy, knowledge, etc. that already exists Tap into PAGE 53Answer the questions found on page 53, based on the reading on page 52 "The nose knows"ACTIVITY #3 "Which of the statements best express the main message of the text?" A B C D E ACTIVITY #4Match the main ideas 1-6 with parragraphs A-F1. People tend to remember and like pleasant smells, and this can influence their purchasing patterns A B C D E F 2. Companies can target certain kinds of customer through scent marketing A B C D E F 3. Scent marketing has been used to improve profits in a variety of locations A B C D E F 4. There is a lot of advertising nowadays, and it is hard to make a product have an impact A B C D E F 5. Companies can commission a particular scent to reflect their business A B C D E F 6. Choosing the right kind of fragrance for your customers is important A B C D E F