Module E Practice

Private Eye on Visitors LINES 1-5When Richard Marshall walks around the Delroy Museum of Art, he doesn't look at the paintings. Instead, he concentrates on the visitors, watching whether they stop in front of a painting, whether they read the written information, which paintings they discuss with their companions, and so on. His observations help the museum find out how people respond to the displays.LINES 6-12This sort of assessment is part of the recent efforts made by museums worldwide to increase their popularity. "It's no longer enough to simply display objects of cultural importance," says curator Anne Clement. "Now we also want to ensure that a museum visit is exciting and that the information we provide is clear and captures the visitors' interest." Museums are therefore using a variety of means, such as distributing questionnaires and hiring observers, to monitor people's reactions. After analyzing the data, curators might decide to rearrange displays or rewrite some of the texts on the gallery walls.LINES 13-20A thorough assessment can take quite a long time. Marshall has to wait for people to enter the museum gallery and then he has to take detailed notes, focusing on one or two visitors at a time. One morning's work revealed that the average time spent in a certain gallery was just under three minutes, and that a French landscape painting was the most popular work: four out of the six visitors stopped in front of it, and three of them read the label. Marshall is now collecting this kind of information in 14 galleries that were recently redesigned, so that curators can see if further changes are required. He expects it to take him two years to complete the assignment.LINES 21-23Visitors to the Delroy Museum are informed that they may be observed. While a few have expressed mild annoyance, the majority agree with Bob Davis, an industrialist. "The museum should be evaluating itself," said Davis. "In the business world, we do that all the time."(Adapted from "Visitors go on display at the museum," The Wall Street Journal, August 20, 2010) 1. What do we learn from lines 1-5? CHOOSE TWO CORRECT ANSWERS. What information Marshall gives visitors. What reaction to the displays is most common. Why the museum needs Marshall Why people visit museums. What kinds of behavior interest Marshall. What types of paintings are displayed in the museum. 2. According to Anne Clement, museums today are different from museums in the past in (–). (lines 6-12) the goals they set the objects they display the number of visitors they attract their cultural importance 3. COMPLETE THE SENTENCE ACCORDING TO LINES 6-12. ANSWER: Distributing questionnaires is one way that museums (used to) monitor people's reactions. museums are using to monitor people's reactions. 4. Fourteen galleries in the Delroy Museum were "recently redesigned" (line 18). What process is taking place at the museum following this redesign? Complete the missing information in the sequence below. Base your answers on lines 9-20. (1) The museum wants to find out if the redesign was successful.(2) Therefore, Marshall collects information (data). / Marshall is collectiong information (data) / Marshal takes (is taking) detailed notes.(3) The data he provides will be analyzed.(4) As a result, the museum may make (further) changes. decide to rearrange displays and / or rewrite some of the texts on the gallery walls. 5. What can we understand from the description of Marshall's work? (lines 13-20) How Marshall decides which gallery to work in. Why Marshall's job requires patience. Why landscape paintings are popular. How many galleries the visitors go to. 6. In line 14 we are told Marshall takes "detailed notes." According to the information in lines 1-5, these notes might be about (–). his opinion of the visitors visitors' answers to his questions the conversations between visitors the information that visitors ask for 7. COMPLETE THE SENTENCE. What do most visitors to the Delroy Museum think about being observed? (lines 21-23) ANSWER: They think that it is a good idea / should be done. LISTENING COMPREHENSIONGET MOVING 8. What does the interviewer say in his introduction about the Get Moving campaign? How long it will last. What its goal is. What children think of it. How successful it is. 9. What do we learn about the children who participated in the Glenville University study? CHOOSE TWO CORRECT ANSWERS. How many of them usually walk to school. Why they wanted to take part in the study. Why they were divided into three groups. Which group enjoyed the study the most. Why the older children did better. Which group had the worst results. 10. Write ONE thing that all the children in the study had to do in the research lab. ANSWER: (take) (several) (language) tests. / watch a video. 11. COMPLETE THE SENTENCE. Give ONE finding of the Glenville University study. ANSWER: The participants who were physically active were much more relaxed. / did better at school. / got better results. 12. According to Dr. Morton, the city started the Get Moving campaign because of (–). he need for more information the health benefits for children the results of the study the advantages for parents