Persuasion and Propaganda Techniques: How Do Advertisers Manipulate their Audiences?

Propaganda Techniques What are common types of propaganda? Propaganda is everywhere!Watch this video to answer the questions at the bottom of the page. Match the propaganda technique or persuasive term with its definition.Click matching boxes. Dragging lines will not work! Bandwagon Everyone is doing it. Stacking the deck Only the good side is mentioned. Plain folks appeal Common, everyday people support it. Broad generalizations Broad statement with little fact or support Snob appeal The "best" people (movie stars, athletes, etc) support or use it. Circular thinking The conclusion restates the beginning. Loaded words Words that have strong emotional associations like patriotism, religion, families, political parties. Look at the following advertisement.Does the chart with foods appeal to the mind or emotion?Look at the bottom of the picture. Is the phrase, "real cheese people," appealing to mind or emotion? Remember to ask: "Is it measurable?" Click on the flashing blue dot to type. Spell correctly.Type "mind" or "emotion" in both spaces. emotion mind Which propaganda techniques do you see in this commercial?Check 3 that apply. plain folks appeal snob appeal transfer technique broad generalizations slogan This commercial plays with snob appeal because it places a famous person (Ed Sheeran) in a situation which makes fun of the upscale restaurant and celebrates the plain folks ketchup. This is the opposite of what we expect and is also known as . . . metaphor irony motif symbol