Mastering reading module e

FULL NAME IN ENGLISH: READING* Before you start reading the text, reading the title and the first sentence of each paragraph will help you predict what the article is about. 1. In lines 1-9 the writer describes the experiment in the subway station in order to show how (-).HINT: Sometimes a question in Module E asks about the purpose of the opening paragraph.A writer may begin an article with an anecdote, example or question in order to grab thereader’s attention and illustrate a point. people will always choose an escalator over stairs playing on piano stairs makes people happy people react to something that is fun and rewarding people behave when they think no one is watching 2. COMPLETE THE SENTENCE ACCORDING TO LINES 1-9. Most people reacted delightfully to the piano stairs. 3. What do we learn from lines 10-19?CHOOSE 2 CORRECT ANSWERS.HINT: Read the question and the instructions in capital letters carefully and do exactly what youare told to do. Which technology eco-friendly cars use. What the focus of the campaign was. Where the videos were filmed. Why people reacted so positively. How the car company was advertised. Why positive reinforcement alters people’s behavior. 4. The writer mentions “positive reinforcement”. (lines 17-18)What example is given in lines 10-19? * HINT: Ask yourself: What reward will people get? 5. COMPLETE THE SENTENCE WITH ONE WORD. The main subject of lines 20-24 is the ad campaign’s impact. 6. The writer uses the word “viral” in line 22 to show that (-).* HINT: You can often figure out the meaning of a new word from the surrounding sentences. These sentences can offer important clues. For example, in question, the phrase “3.3 million hits” (line 22) is a clue to the meaning of the word viral. the videos were smart the videos were viewed all over the Internet a lot of people copied the piano stairs idea the cars were eco-friendly 7. What do we learn in lines 25-30? How many videos were used. Why the campaign was successful. How professional the company was. What challenges the campaign met. 8. In line 28, Brymer said the advertising company’s ambition was to “have animpact on people’s lives”.Give an example of this from another paragraph. 9. Give the text a new title Piano Stairs "Fun Theory" - Watch for fun In this video you can watch the experiment