Campaign expressions

Decode campaign messages! Match sentences to paragraphs & understand advertising goals.

Campaign Expressions Match the sentences to the correct paragraphs A nationwide campaign was launched to raise people's awareness. The latest campaign is groundbreaking in scope and design. Sporting companies seek to get more young people involved in physical activity. The directors chose hard-hitting lines for maximum impact. The campaign is designed to inspire via the athletic-looking people in the posters. The accompanying music is infused with feminist references. Millions of young men and women have identified with the campaign's message. Set in London, the agency decided to draw upon famous local landmarks Printed on roadside billboards, the message aims to inform drivers of the dangers of drinking and driving. The older people depicted in the ad were all volunteers who took part in the survey.