Unit 4 Wonder Women - Week 5 - Lesson 1: What is advertising?

Do Now: See, Think, Wonder What do you see? What do you think about that? What does it make you wonder? Hook: Share Your Thoughts What is your favourite brand? Why?It may be a brand that is famous for clothes, food, music, or anything else!For example, one of my favourite brands is Google. I use Google every day including the search engine to research, Gmail for my emails and Google Music to access music. I like Google because it does everything! List what products, logos and slogans you associate with your favourite brand.For example, Google's logo has coloured letters, it's slogan is "do the right thing" and it is mainly used as a search engine. Assessment Task 1: Why should women be allowed to vote? As our next assessment task will require you to create an advertising campaign, today we will learn what advertising is and about different types of advertising.Assessment Task 1: Why should women be allowed to vote?Imagine you are a suffragist or a women’s suffrage supporter who lived during the early 1900s. You need to create an advertising campaign that persuades people to support women’s suffrage (e.g. women’s right to vote).Your advertising campaign can be represented as a print advertisement and an audio and visual advertisement.Your campaign should draw on what you have learnt during this unit, but you will need to conduct further research to find evidence to support your campaign. Watch the video, Persuasive Texts - Advertising, and answer the questions below.If you have trouble accessing the video, it is saved on Teams. Go to Unit 4 Wonder Women ⇨ Files ⇨ Lessons ⇨ Week 5. What is advertising? The purpose of advertising is to... inform people about a product. persuade people to buy a product. make a product entertaining. In advertising, the customer is also known as... the target audience. the consumer. the client. List three techniques from the video that advertisers uses to capture our attention. Identify the different types of advertisements below. Print Advertising - often found in newspapers and magazines. Billboard advertisement - a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Social media advertising - ads that target people who use social media such as Facebook, Instagram and Twitter. Audio-visual advertisements - you may hear these on the radio, see them on TV, or before YouTube videos. The Elements of an Advertisement On the print advertisement below, identify the following elements:⇨ Slogan: A short and striking or memorable phrase used in advertising. A brand may have a slogan they consistently use, for example, Nike's slogan is, "just do it".⇨ Logo: A symbol that represents a brand or company.⇨ Headline: Short text in large print that tells you what the advertisement will be about.⇨ Image: Advertisements often include pictures of the product or service that is being sold. It may also include other images to capture the reader's attention.⇨ Copy: Actual text of the advertisement that often includes persuasive words. May include claims or promotions. The amount of copy varies from ad to ad. logo slogan image headline copy Exit Ticket: Rate ItI can identify different types of advertisements. I can identify the elements of an advertisement.