STARBUCKS

What do you know about this brand?What is its reputation?Is it popular among your friends and family?Who are its rivals? READ the text. READ the rest of the text and FILL IN the missing words. Starbucks serves over 60 million customers a week in over 17,000 stores in 58 countries around the world. And these figures continue to increase. So how did a company currently worth $13 billion get started? Starbucks Coffee, Tea and Spice. as it was originally known, roasted its first coffee beans in 1971. This tiny coffee house in Seattle, named after a character in the novel Moby Dick, was the vision of three men -Baldwin, Siegel, and Bowker - who cared passionately about fine coffee and tea. Their determination to provide the best quality coffee helped their business to succeed, and a decade later, their fourth store in Seattle opened. Meanwhile, in New York, Howard Schultz, a businessman specializing in kitchen equipment, noticed that a small company in Seattle was ordering a large number of a special type of coffeemaker. Out of curiosity, he made the cross-country trip to Seattle to find out more. Immediately he saw the Starbucks store, he knew that he wanted to be part of. The three founder members weren't initially very keen, but a persistent Schultz was eventually hired to be head of Starbucks marketing in 1982. ANSWER the questions. 1 When and where did the company begin?2 Who founded it?3 Where did the name of the company come from?4 Why did the brand become a success? Read the text. MATCHthe word with its meaning. welfare the health, happiness, and fortunes of a person or group. fierce very; extremely scrutiny critical observation or examination blend a mixture of different substances or other things ANSWER the questions. 5 Has the company's progress always been easy?6 What makes the brand special?7 What features of the product or company do people see as negative?8 What are some examples of the company's products? Find adverbs ending in -Iy in the texts that have these meanings in the beginning, before a change originally at great speed rapidly after a long time, especially after a delay eventually at the present time currently at the beginning initially with strong feeling and enthusiasm passionately After watching this video NAME the difficulties that Starbucks faced in the past (which caused its profit to decline). There are more than one.What brought them back?How did they succeed in becoming successful again?Explain.